Client Case Study : Hukuimwe

Hukuimwe is a trusted supplier of live chickens and day-old chicks, dedicated to providing high-quality poultry to farmers and businesses. Despite their strong reputation, they struggled to expand their reach beyond their physical location, limiting their growth and sales potential. The Challenge Before partnering with us, Hukuimwe primarily relied on walk-in customers and phone inquiries, which often led to missed sales opportunities and inefficient order management. Their old website lacked a clear product catalog, had no online ordering system, and did not effectively showcase their offerings. Customers found it difficult to get information, leading to lost sales and customer frustration.

The Impact The transformation was remarkable. Within the first three months: Online sales increased by 80%, reducing reliance on in-person transactions. Customer inquiries through the chatbot tripled, allowing quicker response times and improved engagement. Website traffic grew by 150%, with farmers from different regions discovering and ordering from Hukuimwe. Customer retention improved by 65%, thanks to a seamless and efficient ordering process. Tendai, a poultry farmer in Marondera, shared his experience: “Before, I had to travel long distances to buy my chicks, and sometimes they were out of stock. Now, I just place my order online, and they deliver right to my farm. This website has made my poultry business so much easier.” Conclusion Hukuimwe’s new website didn’t just increase their sales—it revolutionized how they connect with poultry farmers. By making their products more accessible and improving customer support, they’ve strengthened their position in the market. If your business is struggling with digital outreach, we can help. Contact us today to take your website to the next level.